Considering a Unified Analytics Platform for Publishers: Part 2

To effectively navigate the complexities of building a unified analytics platform, publishers need robust tools and platforms that not only collect and analyze data but also ensure it is accurate and actionable. In Part 2 of this series, we share a few recommended tools and platforms which help publishers streamline their ad operations and enhance revenue management:

Data Collection and Integration Tools

1. Google BigQuery: Ideal for handling massive datasets, Google BigQuery is a serverless data warehouse that enables super-fast SQL queries using the processing power of Google's infrastructure. It's particularly useful for publishers who require integration with other Google services like Google Ad Manager and Google Analytics.

2. Segment: Segment acts as a data hub, collecting, consolidating, and directing data to other analytics tools. It can capture data from any source, including websites, mobile apps, and various online platforms, helping publishers ensure that all their data flows into their analytics tools in a consistent format.

3. Switchboard Analytics: Focuses on data aggregation and automation, helping publishers manage and integrate data from multiple sources efficiently. It simplifies the process of data collection, providing a unified view of all operational data.

Analytics and Reporting Platforms

1. Tableau: Known for its robust data visualization capabilities, Tableau helps publishers transform raw data into easily understandable visual reports and dashboards. It can integrate data from multiple sources, providing actionable insights into ad performance.

2. Assertive Yield: Assertive Yield is a powerful tool for publishers looking to enhance their ad revenue through sophisticated technology and data-driven strategies. By integrating Assertive Yield into their ad tech stack, publishers can not only optimize their ad revenue but also gain deeper insights into their operations, improve compliance, and streamline their ad operations.

3. Burt Intelligence: Provides insights into advertising operations with a focus on improving ad effectiveness and revenue. It offers audience insights, revenue optimization, and competitive analysis, making it an invaluable tool for publishers looking to optimize their digital strategies.

CRM and Revenue Management

1. Boostr: Boostr offers a comprehensive solution that not only simplifies but also amplifies the effectiveness of their efforts. By integrating CRM, order management, and analytics in one platform, Boostr addresses many of the challenges faced by ad ops teams, making it a valuable tool in the digital advertising ecosystem

2. Salesforce: As a comprehensive CRM solution, Salesforce enables publishers to manage their customer relationships more effectively, integrating sales, customer service, marketing, and more into one platform. It is useful for managing direct ad sales and sponsorships.

3. Operative.Adbase: Designed specifically for media companies, Operative.Adbase is a CRM and billing platform that helps publishers manage ad sales more efficiently. It supports both direct and programmatic sales channels, streamlining operations and billing processes.

By leveraging these advanced tools and platforms, publishers can effectively tackle the challenges of data discrepancies, integration, and revenue optimization. Each tool brings a unique set of capabilities to the table, enabling publishers to tackle specific challenges and meet their operational and strategic goals effectively.