About Ad Actually:

Ad Actually is not just another outsourced ad ops company. We are a boutique woman-owned business built on a foundation of expertise in digital media, analytics, and programmatic advertising. At Ad Actually, we service media companies and mobile app publishers by enabling their orgs to focus on high value activities and capture more revenue opportunities. Join our team, as we aim to set the gold standard in digital media workplaces.

What You'll be Doing:

Ad Actually is seeking a Programmatic Ad Ops Analyst to join our team. In this role, you will be responsible for ensuring successful campaign delivery and revenue attainment for multiple mobile app publisher accounts, including gaming apps. You will provide end-to-end campaign and reporting needs of the client across direct and programmatic sales in a transparent and data-driven manner. The Programmatic Ad Ops Analyst will work closely with the co-founders to master execution and become an indispensable value add to our clients.

Campaign Management:

Traffic, schedule, and target mobile ad campaigns in Google Ad Manager (DFP) or other ad serving and/or SSP platforms, including private marketplace deal operations.

Provide ad operations and technical support, including communicating status of campaigns, onboarding, tagging, integrations, technical issues, launch delays, delivery issues, and escalating troubleshooting issues accordingly.

Monitor campaigns and perform quality control checks on client campaigns to ensure that all placements and creative have been set up correctly and are delivering on pace.

Proactively provide and present end-to-end campaign insights, including suggestions for further optimization on a regular basis.

Maintain weekly QA and documentation, updating and maintaining trafficking and workflow procedures for client accounts.

Assist with ad hoc projects as needed, coordinating and meeting all deliverables accurately and in a timely manner.

Mobile App Specific Responsibilities:

Implement and manage in-app ad monetization strategies, including programmatic monetization through mediation platforms like MoPub, AdMob, and AppLovin.

Optimize ad placements, formats (e.g., rewarded video, interstitials, native ads), and user targeting to maximize revenue and user experience.

Troubleshoot SDK integrations and ad delivery issues specific to mobile apps, ensuring seamless ad operations.

Analyze and report on key performance metrics for mobile app advertising, including eCPM, fill rates, and ARPDAU (Average Revenue Per Daily Active User).

Stay up-to-date with the latest trends and best practices in mobile app monetization and programmatic advertising.

What We're Looking For:

Data-driven with strong analytical and problem-solving skills, must be comfortable with Excel, reporting, and extracting insights from large volumes of data and presenting for audiences of all levels.

Understands Ad Tag, pixels, formats, integrations, and troubleshooting.

Strong written and verbal communication skills, including proactively communicating to both external clients and internally to the team in a transparent and consultative manner.

Bachelor's degree preferred in Business Analytics, Data Science, Digital Marketing, or related field.

Prior experience in digital advertising, ad operations, campaign management, ad technology, or related field.

(Preferred) Knowledge of or willing to learn ad serving and programmatic advertising platforms such as Google Ad Manager (DFP), SSPs (e.g., Magnite, Pubmatic, Xandr), pricing, header bidding concepts, mobile app monetization best practices, and general ad tech/programmatic industry trends across multiple channels (e.g., mobile, video, CTV, retail media networks, commerce, content marketing, email/newsletters, performance-based networks).

(Preferred) Familiarity with mobile-specific technologies such as SDKs, mediation platforms, and mobile analytics tools.

(Preferred) Familiarity with HTML, JavaScript, and web debugging tools such as Charles Proxy, Fiddler, and Chrome DevTools, and be comfortable with troubleshooting tags/pixels/tracking/integration.

Join us at Ad Actually and become part of a team that values expertise, innovation, and a holistic approach to digital media and programmatic advertising.

PLEASE NOTE: THIS IS NOT AN ACTIVELY OPEN POSITION - YOU WILL BE ADDED TO OUR PIPELINE FOR FUTURE ROLES

What You'll be Doing

Ad Actually is seeking a Campaign Manager to join our team. In this role, you will be responsible for ensuring successful campaign delivery and revenue attainment for multiple publisher accounts. You will provide end-to-end campaign and reporting needs of the client across direct and programmatic sales, including ad trafficking. In short, the Campaign Manager will work closely with the co-founders to become a master at execution in order to become an indispensable value add to our clients.

Campaign Management

Traffic, schedule, and target online ad campaigns in Google Ad Manager (DFP) or other ad serving and/or SSP platforms, including private marketplace deal operations

Provide ad operations and technical support including communicating status of campaigns, onboarding, tagging, integrations, technical issues, launch delays, delivery issues, escalate troubleshooting issues accordingly, etc.

Monitor campaigns and perform quality control checks on client campaigns to ensure that all placements and creative have been set up correctly and are delivering on pace

Proactively provide and present end-to-end campaign insights, including suggestions for further optimization on a regular basis

Maintain weekly QA and documentation, updating and maintaining trafficking and workflow procedures for client accounts

Assist with ad hoc projects as needed, coordinate and meet all deliverables accurately and in a timely manner 

What We're Looking For

Data-driven with strong analytical and problem-solving skills, must be comfortable with Excel, reporting, and extracting insights from large volumes of data and presenting for audiences of all levels

Understands Ad Tag, pixels, formats, integrations and troubleshooting

Process-oriented, pays attention to details and nuance, highly organized, can prioritize short-term and long term projects, and isn't afraid of documentation :)

Strong written and verbal communication skills, incl. proactively communicating to both external clients and internally to the team in a transparent and consultative manner

Bachelor's degree preferred in Business Analytics, Data Science, Digital Marketing, or related field

Prior experience in digital advertising, ad operations, campaign management, ad technology or related field

(Preferred) Knowledge of or willing to learn ad serving and programmatic advertising platforms such as Google Ad Manager (DFP), SSPs (i.e. Magnite, Pubmatic, Xandr, etc.), pricing, header bidding concepts, website monetization best practices and general ad tech/programmatic industry trends across MULTIPLE channels (i.e. mobile, video, CTV, retail media networks, commerce, content marketing, email/newsletters, performance-based networks,

(Preferred) Familiarity with HTML, JavaScript, and web debugging tools such as Charles Proxy, Fiddler, and Chrome DevTool, be comfortable with troubleshooting tags/pixels/tracking/integration.

PLEASE NOTE: THIS IS NOT AN ACTIVELY OPEN POSITION - YOU WILL BE ADDED TO OUR PIPELINE FOR FUTURE ROLES