Programmatic Operations
We provide white glove service to manage every aspect of your day-to-day programmatic ad operations.
Our team fits into any existing processes your organization has to manage and grow all of your third party monetization partners, with expertise in most major SSP platforms and configurations.
Onboarding/Offboarding
If you have a large inventory structure, it can be time-consuming to onboard (and offboard) from your 3rd party SSP partners. Our team helps with ad server set-up (i.e. GAM), ad unit creation, key value creation, etc, for all of your 3rd party integrations for smooth activations!
Partner Yield Management
Activating SSP partners is just the first step. Continuing to monitor performance and delivery against your monetization goals is a daily practice - including implementing price floors, updating ad unit inventory, implementing new formats, updating ad quality / block lists and more. Our team is here to provide full service partner management and ensure each of your partners are adding value to your monetization goals.
Ads.txt
Regularly reviewing your ads.txt or app-ads.txt files are important to optimizing towards a clean supply path. We help you assess if there are inactive or low performing SELLER and RESELLER relationships to ensure your inventory doesn’t get devalued as it moves through the RTB pipelines.
Programmatic Direct Deals
Deal curation is at the forefront of composing your inventory for effective monetization, and differentiating yourself within the digital media marketplace. Outside of going to market and activating Programmatic Direct Deals across SSP Marketplaces, we help you troubleshoot underperforming deals to ensure maximum delivery against budget and KPIs. Win-Win!
Troubleshooting
Low performance ad units for a SSP you just onboarded? No delivery against a recently activated always-on PMP? We’ve got your back. Our team leverages data-driven decision making and reporting every single day to ensure nothing slips through the cracks, and “fires” are prevented from becoming even bigger “fires”for your ad ops and sales teams.
Discrepancy Management
Whether your org uses an enterprise analytics software like Tableau or Looker or you simply rely on your ad server for reporting, our team of ad ops experts help you with the timely and costly managemnet of identifying and resolving discrepancies with your 3rd party partners. Our founders have first-hand experience in recuperating hundreds of thousands of dollars for publishers by proactively handling, negotiating, and resolving discrepancies across the ad tech stack!
Contact us if you’re interested in turbocharging your programmatic revenue & operations.
info@adactually.com