Ad Tech Stack Management and Strategy
AdActually takes the complexity out of ad tech stack and partner management, offering expertise that transforms your digital infrastructure into a streamlined powerhouse.
Whether you are considering a new header bidding solution or looking into automation tools or platforms to improve your overall revenue operations, our seasoned industry experts can help you navigate the vast ad tech ecosystem, and vet the perfect partner for your business needs.
New Partner Vetting & Onboarding
Selecting the right partners is crucial for success. We rigorously vet potential partners (SSPs, Header Bidding Wrappers) and manage the onboarding process, ensuring seamless integration and alignment with your business goals.
Supply Path Optimization
We streamline your supply chain to ensure you get the highest value from your ad inventory. By analyzing and optimizing your supply paths, we help reduce costs and increase efficiency.
CRM & OMS Recommendations (Rev Ops)
Our team advises on Customer Relationship Management (CRM) and Order Management Systems (OMS) integrations to create a unified, efficient workflow. These systems enhances communication, tracking, and management of your revenue operations.
Streamlining the Tech Stack
Simplifying your ad tech stack can significantly boost performance. We evaluate your current setup and implement strategies to streamline your technology, reducing complexity and improving results.
Data Management Platforms
Managing and utilizing data effectively is at the core of successful ad operations. We help you leverage Data Management Platforms (DMPs) to collect, analyze, and activate your audience data for better targeting and higher returns.
Privacy & Consent Management
Navigating the complexities of GDPR and CCPA is essential. We ensure your operations are compliant with privacy regulations and help recommend and implement robust consent management tools to protect user data and maintain trust.